Data365's usage in environmental challenges

  • Company:

    Artistic company

  • Industry:

    Environmental

  • Location:

    New York, USA

  • BackgroundAn award-winning creative director known for projects that intertwine environmental awareness with artistic expression, deeply concerned about the environmental impact of the Spotted Lanternfly infestation, embarked on an artistic project aimed at highlighting the issue. The Spotted Lanternfly, with its striking wings and voracious appetite, descended upon New York like a silent storm. This invasive pest, initially a curious spectacle, soon revealed its destructive nature. Feeding on the sap of over 70 plant species, it left a trail of withering trees and weakened crops, causing substantial damage to agriculture and natural habitats. 

  • Task

    Help a New York-based award-winning creative director tackle the alarming spread of the Spotted Lanternfly (SLF) in New York City. This invasive species posed significant risks to local agriculture and the environment. Utilizing Data365's advanced data collecting technology, the creative director was able to monitor, analyze, and create an impactful artistic project that raised public awareness and aided in mitigating the infestation.

Challenges

  • Rapid spread of SLF: He Spotted Lanternfly's rapid reproduction and spread made it challenging to track and document its progression across New York.
  • Data collection and analysis: needed reliable and real-time data to accurately portray the infestation's impact on various regions within the city.
  • Public awareness: raising awareness about the environmental threat posed by the SLF required compelling data visualization and dissemination strategies.

Role of Data365

Being a New York-based artist, I’ve been closely monitoring the news about the invasive bug called the “Spotted Lantern Fly” and its alarming spread across the city. I’m eager to leverage your technology to track this phenomenon, starting from the hatching phase until the bug reaches full development and spreads across various areas within the city. Through this artistic endeavor, I aim to shed light on the environmental impact of such infestations and raise awareness among the public.

says creative director, Nim


As a result, with the help of real-time data from Data365, it became possible to track the spread of the Lanternfly. Nim encouraged New Yorkers to post photos of the insects, add geolocation, and use the hashtag #SpottedLanternfly. He utilized the information he gathered from New Yorkers for his future investigation.

Data365 is pleased to support projects like Nim's and is always open to suggestions for using our technology to address a wide range of non-profit challenges. Our approach ensures that data is leveraged to make a positive impact on society, empowering communities to take proactive measures against diverse issues.

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