What Is It For?
Sample data for Instagram analytics (Instagram Insights)
The main task of the Instagram analytics API is to monitor and analyze posts, competitor's accounts, customers' accounts, and so on. But there are other features that help you grow your business profile and make your social media experience easier:
Reports and analytics. Most services offer a standard set of reports. They provide data on the target audience (gender, age, location), level of involvement, the optimal time for publishing posts by day of the week and time of day, and transitions to the profile by hashtags.
Paid/free period. Most services offer a free trial period.
Integration. Many APIs integrate with various social networks. But there are those that allow you to monitor the accounts of only one social network.
Analysis of competitors. Not all services provide this function, so it is important to pay attention to it.
Tracking brand mentions, which can be used in the future to work with the company's reputation, to improve products, and to search for new ideas.
Keyword filter. With this feature, you can quickly find certain words in the posts and comments of your account or the accounts of competitors.
Thus, when using the right Instagram analytics API, you can:
Track hashtags to see how specific accounts are performing;
Collect mention data to gauge audience attitudes towards a brand;
Learn your target audience and track their ever-changing needs, wishes, and requirements;
Find out the winning content type and time of publication;
Reveal what needs to be done to retain the audience, and many more.