TikTok Trends API: The Best Way to Business Success

TikTok has beaten the annual downloads worldwide year after year, losing its position only in 2023, but then clinching it again in 2024. In fact, this shows the platform’s strong hold on people’s attention, which makes it a real trends hub. For that reason, businesses that do not align themselves with these trends are potentially likely to lose their positions in the market.

But how can businesses be able to filter and analyze such a huge amount of trend data? The answer resides in the use of special tools called APIs. Need more answers? Data365 is here to reveal all of them. Read now and don’t let anything hold back your brand’s success!

TikTok Trends API: The Growth Fueled by Trends

TikTok can be proud of itself by engaging over one billion active users monthly and making them spend nearly 59 minutes of their time daily. This data should, in most cases, push the idea “Why am I still not using TikTok insights?” to every business owner. At this point, the TikTok Trends API becomes a key to opening the door for the most viral and trending data.

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In general, when users search for TikTok Trends API, they want to find an instrument which can be either self-developed or third-party ready-to-use tool, which enables developers to programmatically fetch current trends within the TikTok social platform. Typically, a TikTok Trend API accesses public pages like the TikTok Discover page and user profiles to extract relevant data such as video views, likes, comments, shares, hashtags, trending sounds, and user demographics.

Overall, companies can retrieve data from any publicly available page on the platform to gather trends from specific sources, that are considered the most valuable for certain needs. With the help of this data, brands and businesses know exactly which trends are the most engaging, and which are not even worth trying. Based on this knowledge, companies can fit their marketing approaches to the continuously shifting needs of TikTok users. 

Choosing a TikTok Trend API: Which Automation Tool Works the Best for TikTok Insights Gathering

So, as you guess numerous choices are available from self-developed tools to solutions like TikTok scrapers, web extensions, and APIs. 

Web scrapers and browser extensions enable users to obtain data from TikTok. However, besides the blindness to certain browsers in the case of web extensions, the use of scrapers requires special technical skills to run these processes effectively. In addition, clients can often experience imperfections like data inconsistency, duplications, and high costs.

At this point, APIs act as a win-win solution to getting TikTok Trends data or any other requested endpoint, including videos, profiles, and other publicly available data. Using an API means you get high-quality results through an automatic tool instead of having to work with loads of information manually or coding advanced web-crawling tools. These automated systems can swiftly and easily replace the long process of development and save time and expenses for companies.

‍Talking about APIs, there are two primary options:

• The Official TikTok API: One of the most popular options among businesses and devs. Besides data retrieval opportunities, this tool also offers features such as automated posting and ad managing capabilities that can streamline some processes. However, the official TikTok API possesses strict rate limits of 1000 calls per hour in its free basic plan, which means users have to pay if their needs do not fit these terms. In addition, frequent requests can often trigger TikTok’s landscape and lead to bans and restrictions. Therefore, bypassing all the required authentications, obtaining necessary permissions, and even paying for a better subscription plan does not mean you can get the needed amount of publicly available data. 
• Third-Party APIs: These solutions provide more adaptability than the official API and let users customize data extraction better. While most APIs come with only data-retrieving possibilities, at least, they can give you full freedom in this aspect. Third-party APIs are suitable for large-scale projects that need to be done within a short period of time. These tools frequently overshadow the official solutions in their speed, processing up to 100 requests in a second. Additionally, third-party APIs typically come with flexible and versatile pricing plans and even free trial periods. 

For example, Data365 provides one of the most powerful third-party APIs available in the market. The tool delivers publicly available information of any volume without affecting the speed or quality of extracted data. Easy and clear documentation of the product makes implementation easier than ever before, and a 14-day free trial allows even non-profitable organizations to try out this sophisticated tool without any charge. Moreover, the product is enhanced with live support so any of the clients can get professional help in case of extra questions or the necessity of custom solutions. 

If you have any questions or need more detailed information, please, feel free to contact our customer support team. 

How to Identify TikTok Trending Subjects and Why They Matter?

Before we start discussing why using insights from TikTok trends is worth it, there is a fundamental question – where to search for those trends and how to identify them? Well, that’s where things become more complex. All because there is no universal recipe for every business. 

When you’re about to retrieve data from TikTok trends, you should first discover which source is the most powerful for your business – whether it’s competitors’ pages, influencer feeds, or popular hashtags. 

We find this personalized approach more beneficial for businesses as it potentially can give more precise results and better outreach in turn. Still, TikTok also offers a separate TikTok Trends page, available on the TikTok Ads Creative Center and designed specifically for advertisers and creators. By analyzing this page, companies and entrepreneurs can learn about the most popular hashtags, videos, songs, and creators in a selected area. Then, building a strategy that will work is more likely than creating an approach based on no evidence.

Why Start Using the TikTok “Trending”: API Use Cases with Benefits

It’s hard to find things that won’t sell online.
Jeff Bezos, founder of Amazon. 

The success and richness of Jeff Bezos, who is now in the second stage on the world’s billionaires list, left us no chance to excuse – those, who do not empower themselves in the online marketplace, are doomed to fail. And social media platforms like TikTok are no exception. But how to know exactly which approach to use? This is where the TikTok Trending API excels. Here are our illustrative examples of how tools like official TikTok API and Social Media API from Data365 can help.

Use Case 1: Increasing Awareness of Digital Marketing Agency

A digital marketing agency now wants to increase the visibility and sales of spots for a social media marketing course. They have a solid concentration on Instagram and TikTok and developed a content strategy that is based on popular TikTok videos to attract attention. For this reason, they require a tool to filter out trending topics that they want to capitalize on. They can possibly use a Social Media API from Data365 and fulfill all their needs within one tool. By leveraging the API, the agency can:

• Identify trending hashtags: That way, they can post content that would be aligned with what is trending on the social media platform.
• Track video performance metrics: They can also track the engagement level, number of likes, and shares to find out what information will interest the agency’s audience. 
• Optimize their content strategy: With this information from the API, they can adjust their content to fit the changing trends and reach out to the intended users.
• Build brand awareness and spread trust: By knowing what audience to target and with which content, the agency can grow the number of their loyal followers and become more trusted by their loyal clients in turn. This approach is a win-win when talking about selling products and services.

This way, the digital marketing team will more likely target the needed audience, empower their positions in terms of brand awareness, show their professionalism on their own example, and complete the sale effortlessly.

Use Case 2: Promoting Sales for Sports Gear Shop

A store that sells sports equipment develops a TikTok challenge with the intention of selling winter sports equipment. This, in particular, includes the use of the #skitags hashtag and completing a certain task to win a discount on ski equipment. For the challenge to be successful, the store must then find out trends that would make the users get involved. Both official and third-party APIs like Social Media API from Data365 can suit this need flawlessly. By using such tools, the store can:

• Analyze popular winter sports trends: The API allows them to find out current trends and actively test popular challenges concerning winter sports on the TikTok platform.
• Identify target audience: The store can easily identify the users’ demographics that are most likely to engage in the winter sports challenges.
• Create a tailored challenge: With such information at their disposal, it will be possible for them to come up with a challenge that is in line with the trends and will be liked by the targeted clients.

Still wondering why you didn’t use the TikTok Trends APIs earlier? No time for regrets! Schedule a call with Data365’s support team now and get your free 14-day trial to test out our Social Media API!

How Long TikTok’s Trendiness Will Last?

TikTok has already set a new benchmark for social media, forcing giants such as Instagram, YouTube, and LinkedIn to introduce Reels, Shorts, and other short video formats. This phenomenon has been termed "TikTokization", which still evolves and makes other platforms come up with fresh ideas to fit the ever-changing needs of users.

However, TikTok is not without its challenges. Data privacy is becoming a major concern in the world, therefore, increasing the users’ privacy regulations which greatly affects the expansion of the platform. Also, due to the non-stop changes in users’ preferences, TikTok can lose its prior positions in this race with competitors. 

Nevertheless, the app does not seem to sag off and is currently one of the leading platforms in the sphere of social media. That means those companies that have not adopted this platform are thus greatly compromising their chances of reaching out to their potential clients. But how to not become overwhelmed with the huge amount of data and highlight the essentials? APIs seem to be the only right answer. With the ability to process loads of information and sort out what you need, these instruments are a must-have of every professional toolkit.

So don’t miss out any longer. Get your free 14-day trial from Data365 to gather the TikTok trends and empower your marketing strategy with data-driven decisions!