In-Depth Business Analysis
Facebook as well as other social media platforms is a place where customers are free to express and share their feelings and/or sentiments, including preferences, appreciation, complaints, and expectations regarding brands, products, and/or services.
By using the right tool, you can scrape Facebook to find posts, reviews, and/or comments with your business or brand tagged. Gathered info allows businesses to understand:
How the market views the company;
Address any problems and/or negative reviews present;
Find weak points to be improved;
Besides that, it enables you to monitor your competitors' progress, learn from their tactics, analyze their posts and followers, and maximize their weaknesses.
So, by scraping Facebook posts, you gain business insights for making a decision based on data, making your service more customer-centric, and better reaching your target audience. And that's where Data365 comes in.
Shape the customers' views, etc.
More Efficient Running Campaigns
Marketing is an essential part of the business growth strategy. Especially nowadays, when the world is evolving into a digital space. In its turn, social media is a place where brands can promote their service/product and get in touch with their customers.
Running social media campaigns is one а the most effective ways to become visible and tell the world about your company. Therefore, you can scrape Facebook posts to gather useful insights to be applied to succeed in such marketing campaigns. Herewith, by scraping data you're enabled to identify:
Your target audience (TA) more effectively;
Peak times when posts get most of the likes/comments/responses;
What kind of posts works better for your TA;
Products most preferred by your TA;
What kind of content goes viral, and many more.
By gathering and analyzing the data, you can find out the best time to run campaigns to increase their success, optimize advertising, and in such a way save your budget by cutting the costs of ineffective marketing.
Tracking the Latest Market Trends
Facebook is a pool of information that helps not only to predict customer behavior but learn what influences their behavior. Scraping Facebook posts and further analysis of received data allows monitoring and keeping up with the latest trends to learn the ever-changing customers' needs/wishes/expectations and adjust to not become irrelevant in the market space. Besides that, it allows you to learn more about your competitors, what they are up to, what type of content is successful for them, and even how they are performing. All that helps you improve your business decisions and marketing efforts.