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We all live in an era where IT solutions are changing faster than anyone could have supposed. And so, your business success is directly proportional to the level of your presence on the World Wide Web.
LinkedIn plays a crucial role in this regard.
The LinkedIn API offers a bright set of tools for developers. Whether you are creating a recruitment site, a business intelligence tool, or a social media application, the LinkedIn API will help you expand the capabilities of your online resource.
Read the article to learn about the essence of the LinkedIn API, its features, LinkedIn API pricing models, and existing alternatives.
Let's dive in.
What is the LinkedIn API, and Why Do You Need It?
The LinkedIn API is used for a wide range of tasks. Actually, it is the basis of all programmatic interactions with LinkedIn. With this interface, you can use the capabilities of the world's largest professional network in your applications.
Here, you can programmatically query data, create ads and campaigns, and manage them. In addition, the LinkedIn API is used to retrieve account-related data and perform many other tasks.
The most important benefit is that you can use it to extract data about your company's performance.
LinkedIn API functionality
LinkedIn API costs vary, offering different functionality to choose depending on your needs. Let's take a closer look at the LinkedIn API functionality:
- Access to profile data. You can get detailed information about the profile of LinkedIn members, including name, title, resume, positions, skills and more.
- Connections. Access to the list of links of a LinkedIn member, which allows you to receive information about first-degree connections.
- Search. The ability to search and find LinkedIn members, companies, and job ads using existing filters and parameters.
- Content management. Post updates, share articles, and interact with content on social media on behalf of a LinkedIn member.
- Access to company data. You will be able to receive information about companies, company updates and social media posts.
- View vacancies. Access to job listings posted on LinkedIn and apply for a job on behalf of a LinkedIn member. This includes obtaining information about vacancies and information about the application.
- Messaging. Send and receive messages to and from LinkedIn members through your app/service.
- Ad targeting. Access to advertising settings to launch marketing campaigns, including search for advertising analytics and management of relevant accounts.
- Analytics. The ability to obtain data related to profile views, publications, engagement, and effectiveness of the company's page.
- Compliance with the requirements. Make sure that the use of data complies with LinkedIn terms and rules, including the processing of user consent and data protection requirements.
Advantages of the LinkedIn API
The LinkedIn API provides several advantages to developers and companies who want to use LinkedIn's extensive network and data. Here are crucial LinkedIn API pros:
- Access to vast professional information for application enhancement and business analytics;
- Streamlined recruitment processes by posting job ads, managing applications, and accessing candidate profiles;
- Facilitates sales and partnerships by building and managing customer relationships;
- Enhances marketing strategies and ROI optimization;
- Boosts user engagement through LinkedIn feature integration;
- Simplifies authentication with LinkedIn credentials for secure and easy sign-up;
- Provides valuable analytics for business insights.
Ways to Use the LinkedIn API to Develop Your Business
The LinkedIn API offers companies many ways to develop and connect with customers. Here are common cases how one can use LinkedIn API:
- Recruitment sites
You can use the Profile API and Job Posting API to create recruitment platforms that provide detailed profiles of candidates and significantly optimize the employment process. - Intelligence Tools for Business
Using LinkedIn API, you can quickly collect data about company profiles and professional networks. This way, you will advance your business intelligence capabilities. - Social Media Apps
This is another useful case – so that your potential customers can freely share content on LinkedIn, use the API. - Solving marketing tasks
With the Ads API, you can reduce your advertising costs and track the effectiveness of your campaigns.
LinkedIn API Examples
In this section, let's take a brief look at the popular LinkedIn APIs:
- LinkedIn Ads API
This one helps you access ad forms, ad campaigns, and ad analytics. - The LinkedIn Jobs API
It is used to authorize third parties to post jobs on behalf of customers. - LinkedIn Sales Navigator API
To establish communication between LinkedIn members and external vendor IDs. - LinkedIn Profile API
It is used to return the LinkedIn member profile and other information in accordance with the privacy settings. - LinkedIn Learning API
It is used to access educational content and technical manuals. - LinkedIn Messaging API
It helps you send invitations and messages to existing users. - LinkedIn Recruiter API
It posts basic and advanced jobs on the website and manages them. - LinkedIn Post API
This one is used to create and receive both regular and sponsored messages. - LinkedIn Inmail API
It is used to send emails to users connected through the website. - LinkedIn OAuth API
It is used to authenticate users. - LinkedIn Groups API
Using it, you can connect to millions of groups on the website. - LinkedIn API Test Console
The test console is used to collect test results, logs, and debugging. - LinkedIn API Search
It is used to search for companies by keywords and other criteria. - LinkedIn Ad Analytics
With it, you can check the analytics and effectiveness of LinkedIn campaigns. - LinkedIn Conversion API
It is used to check how many potential customers have earned from advertising and campaigns.
LinkedIn API Cost Details
Pricing on the LinkedIn API is becoming increasingly important for companies and individuals who want to take advantage of the powerful capabilities of the network platform.
The LinkedIn API pricing per month is based on three crucial points:
- a tariff for API queries
- a payment for every action
- and a fee for sign-up per month.
Well, API query rates depend on the number of calls you make via the API monthly. This includes any queries that are made to receive data from the platform or send information to it. Its price differs depending on whether the basic profile data or information on the company's page is requested.
A fee for every user action is optional and is charged all the time an action is performed on the LinkedIn site. It includes sending messages or invitations, establishing a connection, or posting content on a user's profile or company webpage.
Finally, there is a monthly subscription payment that goes for access to existing services available via the API.
LinkedIn API Price: Understanding Your Options
LinkedIn offers different levels of API access, each of which requires a separate paid subscription. Some time ago, LinkedIn changed the pricing structure for API access with a new one. These innovations have simplified the connection to a professional social network, as well as the use of its features for users.
The new LinkedIn API tariff plan is flexible and transparent and provides four levels of access:
- Free level. LinkedIn offers an API data plan without charges that allows up to three users to access LinkedIn profile data.
- Basic or standard level. The basic LinkedIn profile API pricing plan costs $59 per month. According to the tariff, companies can access the LinkedIn API for free and receive up to 500 requests per day.
- Professional plan. It costs $599 per month and provides access to several advanced features and up to 15,000 requests per day.
- The business (enterprise) plan (price – $2,999 per month) gives access to premium functionality. This includes unlimited API access and real-time analytics for more sophisticated data analysis.
How to Choose the Right LinkedIn Profile API Pricing plan?
So, all current LinkedIn API tariff plans have a specific set of functions. They also have limitations.
To choose the best LinkedIn API pricing plan, you need to evaluate which one suits your needs exactly:
- Identify for yourself the defining needs of your business. You can use the LinkedIn API to perform basic tasks such as retrieving data. Or, your needs are more complex and multifaceted.
- How often do you use the LinkedIn API to complete business tasks? If frequently enough, you should choose a LinkedIn jobs API pricing plan with a higher limit. This is a more cost-effective solution in the long run. On the contrary, if you rarely use the interface, purchase a basic plan.
- Take into account the dynamics of your business development. If you understand that the potential of the business is gaining momentum, choosing a scalable tariff plan may be the right decision. This way you will save costs in the long run.
What Are The Alternatives?
LinkedIn API pricing can be a huge barrier for some companies, saying nothing about startups. However, there are other options at the same time! We can use alternative tools with similar features to the LinkedIn API.
Well, Data365 Social Media API offers tools and functions for monitoring popular social networks so that users can filter, collect, and integrate the available data required for a particular business project. Thus, it is becoming possible to improve your marketing or even business strategy, track trends, and achieve other benefits.
In a word, if you are looking for a tool to extract public data from social media networks, please, contact us to learn whether we will help in your case.
LinkedIn API Pricing: Outcome
LinkedIn API is a powerful tool that can assist in the development of projects across many fields. The LinkedIn API helps businesses to advance their projects. However, the LinkedIn API price is high, and not every company can afford it. Fortunately, there are many alternative options available to date.
So, if you are seeking a reliable social media interface, we encourage you to contact our expert to learn more about Data365 features and discover details about our free trial. Our 14-day trial is a bright chance to partner with us and see if the offer suits your needs.
