Data365 to Build Your TikTok API Analytics
Having studied the demand and the market, you can define the criteria and understand what TikTok Analytics API suits your business goals and/or customers most. And such API solutions as Data365 can simplify your journey, providing the data on which all the analytics are based.
Data365 TikTok API allows fetching all publicly available TikTok data, filtering by the search options, search by hashtag or music. Get extensive data on profiles and posts, headlines, likes, interests, views, comments, replays, hashtags, linked music, etc. That allows you to track trends, analyze audience and content, download detailed information about posts/ users/ hashtags/ music/ video/ engagement, and get other valuable insights.
Using the data from Data365 TikTok API you can build TikTok Analytics API tool that not only enables you to collect the required data but track the most crucial metrics necessary for building a successful marketing strategy:
Like/comment/share/watch rate;
The average number of views per post;
Best time to post, and so forth.
Let's take ABC, a startup that helps advertisers connect with the right influencers. They were considering several options:
Buying data from another analytics agency: this is expensive and not cost-effective (metrics may be different, frequency of data updates may be insufficient, etc.).
Build analytics software in-house: that can be more time-consuming, but it allows you to calculate individual metrics by building a solution according to own expectations, customizing it for yourself and in a long-term perspective to save money.
The company essentially does its own analysis. But there was another issue, where to get the data for analysis?
It was critical for ABC to have uptodate and relevant data on a large number of TikTok influencers. Using the Data365 API, ABC managed to obtain data on influencers' profiles and also analyze their posts and engagement metrics from those posts. This helped the company to provide the most effective service by collecting raw data on various influencer metrics, with the ability to update this data at the required frequency.
Furthermore, as the startup grows and the amount of data required increases, there is no need to switch vendors or overpay, as Data365 can provide both small and large amounts of data. Moreover, the Data365 API allows to collect data from all social media networks not limited by TikTok only.
So, though Data365 is not a TikTok Analytics API, it can be a powerful basis for building your own analytics tool. That allows you to get all the data you need to build the in-depth TikTok analytics:
Check TikTok account quality;
Monitor TikTok followers' growth;
Analyze TikTok video performance;
Evaluate audience engagement and activity;
Gain insights into TikTok hashtag challenges;
Keep track of multiple valuable metrics (likes-comments ratio, engagement rate, number of followers, the average number of views per post, the estimated price per post, and others);
Gain insights into your competitors' communication and marketing strategy.