Why Is Building Your TikTok Analytics API Alternative a Good Idea?

Social media provides companies and marketers with the most cost-effective way to boost brand awareness, interact with influencers/audiences, and sell products and/or services. In its turn, TikTok became the absolute leader in it: 

• It is the most downloaded mobile app worldwide (672 million downloads) in 2022,;
• It is one of the 6 social media platforms with 1 billion active users; 

According to a recent study, 79% of TikTok users discover new brands through the platform.

Thus, TikTok is a pool of opportunities and valuable information that makes this platform so critical for social media listening companies, business owners, and marketers.

Yes, this platform is perfect to boost awareness and interaction, widen the audience, maximize the reach, and connect with the customers. Mercedes-Benz Hashtag Challenge (#MBStarChallenge) is the case. By inviting the TikTok Creators from the UK and Germany to showcase their own versions of the Star (their logo) with a bespoke soundtrack created for the Challenge, the brand managed to:

• Involve 75,000+ participants in the #MBStarChallenge;
• Get 180+ million total video views;
• Increase the audience with 30,000+ new followers on Mercedes-Benz’s TikTok brand profile.

However, to capture all the selling potential this social media offers, real-time data and analytics are crucial. And, to learn what is working (and not working) and become more efficient with your marketing, some tools like TikTok Analytics API are required. Any analytics needs data, that’s why in this article, we will also review Data365 API that is used to get real-time data from social media and can be useful for building your alternative solution to TikTok Analytics API.

Why Do You Need TikTok Analytics?

TikTok Analytics is vital to improve marketing strategy, get to know the audience and competitors better, and make data-driving decisions. So if your brand is new, or you are going to scale your business, or just want to drive sales, TikTok analytics can take some of the guesswork out of your marketing and even business strategy.

Analytics and insights allow companies to seek any prospects these companies might need. It's possible to evaluate and get the following measurements:

• Weekly, monthly, quarterly, and yearly growth;
• Total video play time; 
• Information about who is watching; 
• What they are watching;
• What are trends; 
• What your competitors are good at, and many more.

Who Is TikTok Analytics API Good for and How Can Be It Used?

TikTok is a superb channel for brand promotion and competitor analysis, and the right API TikTok Analytics alternative or official tool empowers businesses to achieve their goals. Businesses of any size can benefit from using an analytics tool:

• Use in-depth insights to improve customer relationships;
• Discover ways to engage with their audience;
• Monitor the competition;
• Get valuable insights into the industry directions and trends.
• Quickly and easily research TikTok influencers and creators to build innovative and compelling marketing campaigns.
• Conduct efficient A/B testing for your marketing campaigns based on real data.
• Gain valuable data for various types of research.
• Use product review data to determine sales potential.
• Analyze trends and featured hashtags.
• Analyze comments to understand how users interact with different types of content.

You can use any third-party off-the-shelf TikTok Analytics API tool alternative or in-build free TikTok Analytics that allows you to get the latest statistics for posts from the past 7 to 28 days, including such details as:

• Video views and performance;
• Profile views and followers;
• Location demographics;
• Reports on follower gender;
• Average watch time;
• How your viewers reached your post and many more.

Whatever option chosen, by tracking the right metrics (follower count, likes, comments, shares, etc.), businesses can hone in on the most effective tactics and tell hype from reality. Actually, it is for tracking metrics that you will need data collection tools.

Data365 to Build Your TikTok API Analytics

Having studied the demand and the market, you can define the criteria and understand what TikTok Analytics API official or alternative suits your business goals and/or customers most. And such API solutions as Data365 can simplify your journey, providing the data on which all the analytics are based. 

Data365 Social Media API allows fetching all publicly available data, filtering by the search options, search by hashtag or music. Get extensive data on profiles and posts, headlines, likes, interests, views, comments, replays, hashtags, linked music, etc. That allows you to track trends, analyze audience and content, download detailed information about posts/ users/ hashtags/ music/ video/ engagement, and get other valuable insights.

Using the data from Data365 API you can build an alternative solution to TikTok Analytics API tool that not only enables you to collect the required data but track the most crucial metrics necessary for building a successful marketing strategy:

• Like/comment/share/watch rate;
• The average number of views per post;
• Engagement rate;
• Followers growth;
• Number of followers;
• Total plays;
• Hashtag performance;
• Top performing TikToks;
• Best time to post, and so forth.

Let's take theoretical ABC, a startup that helps advertisers connect with the right influencers. They are considering several options:

1. Buying data from another analytics agency: this is expensive and not cost-effective (metrics may be different, frequency of data updates may be insufficient, etc.).
2. Build analytics software in-house: that can be more time-consuming, but it allows you to calculate individual metrics by building a solution according to own expectations, customizing it for yourself and from a long-term perspective to save money.

The company essentially does its own analysis. But there was another issue, where to get the data for analysis?

It is critical for ABC to have up-to-date and relevant data on many TikTok influencers. Using the Data365 API, ABC can obtain public data on influencers' profiles and further analyze their posts and engagement metrics from those posts. This may help the company to provide the most effective service by collecting raw data on various influencer metrics, with the ability to update this data at the required frequency.

Furthermore, as the startup grows and the amount of data required increases, there is no need to switch vendors or overpay, as Data365 can meet the demands. Moreover, the Data365 API allows to collect public data from the most popular social media networks, not limited by TikTok only.

So, though Data365 is not a TikTok Analytics API or its alternative, it can be a powerful basis for building your own analytics tool. That allows you to get public data you need to build the in-depth analytics:

• Check TikTok account quality;
• Monitor TikTok followers’ growth;
• Analyze TikTok video performance;
• Evaluate audience engagement and activity;
• Gain insights into TikTok hashtag challenges;
• Keep track of multiple valuable metrics (likes-comments ratio, engagement rate, number of followers, the average number of views per post, the estimated price per post, and others);
• Gain insights into your competitors' communication and marketing strategy.

We respect user privacy by only collecting publicly available data. Users must comply with GDPR guidelines when handling any information obtained through our API.

API TikTok Analytics Alternative Based on Data365: Yes or No?
Social listening to who is talking and what they are talking about the brand/company online is not an ego-boosting exercise but gives data-driving marketing power. When businesses can track the brand reach through brand monitoring of social media and blogs, it allows them to discover opportunities for relationship building, cooperation, and link building. That is why checking your TikTok analytics (and understanding them) is so important. 

Learn why TikTok scraping is essential for businesses in our detailed article - TikTok scraping: how to make this social network data working for you.

Today there are tons of API TikTok Analytics alternatives with their own pros and cons. The high demand for good analytics and deep insights is a reason to start your own business by building handy alternative tool to TikTok API Analytics with Data365 as a perfect basis.