How Buzztech Reduced Costs on Social Media Data with Data365 API

Buzztech’s Challenge: When Data Stack Hits Its Limit (and Budget)

As Buzztech expanded, cracks in their data pipeline became harder to ignore. To keep up with client expectations and deliver insights that actually mattered, they needed to level up their data game.
Here’s what stood in the way:

• Limited data depth: existing sources offered only pre-processed or sampled data, which restricted the depth of analysis and customization;
• Skyrocketing costs: relying on costly third-party providers made scaling their platform increasingly unsustainable;
• Slow discovery: without real-time access to fresh content, timely alerts and insights were hard to guarantee;
• Language filtering gaps: serving multilingual audiences required more precise filters than their tools could deliver;
• Engagement blind spots: clients wanted to track how engagement evolved over time, but existing tools weren’t built for it.
  

Buzztech tried multiple vendors and approaches, but every option fell short: either too expensive, too limited, or too slow. Especially when it came to capturing high-value conversations in niche B2B markets.

The Way Out = Buzztech + Data365 API: From High Costs to High Precision

After testing multiple vendors, Buzztech chose to integrate the Data365 Social Media API. This integration wasn’t just another vendor swap. It reshaped their data workflow from the inside out.

Unlike pre-cached or filtered datasets, Data365’s API delivers real-time access to raw public social media data, gathered at the exact moment a request is made. This meant Buzztech could fetch content and engagement data as it appeared on the social media platforms. No pre-processing. No outdated datasets. Just clean, original content exactly as it was published.

Advanced keyword search and multi-keyword queries made it easier to surface exactly the right mentions, in the right languages, without the noise. Precise language filtering meant their global audience tracking got sharper, faster.

The credit-based pricing model meant Buzztech finally had control over usage and cost. No blanket subscriptions, no overage fees — just clean alignment between what they needed and what they paid for.

With these upgrades, Buzztech scaled faster, delivered alerts quicker, and gave enterprise clients a clearer picture of what audiences were saying in real time.

What Changed After Integration or Results That Scaled (and Paid Off)

Adding Data365’s API didn’t just upgrade Buzztech’s stack, it changed their trajectory (saying nothing about measurable outcomes):

• 30% reduction in data acquisition costs thanks to direct, real-time API access;
• Wider data coverage across key social platforms, all accessible via a single API;
• Faster alerts and reaction times for brand mentions and audience spikes;
• Higher client retention driven by stronger, more accurate insights;
• No more coverage gaps meaning nothing important falls through the cracks.

Want to see what this could look like in your stack? Contact our team, we’ll walk you through how Data365 can power up your platform and cut unnecessary spend while doing it.