Social listening Instagram's usefulness is pretty obvious: with its help, you get to know what customers are thinking. There is no need to ask questions, use surveys, or any other methods. Moreover, it provides a more realistic picture if compared to surveys or other classical methods.
With the help of valuable data you get via social listening Instagram, you can understand what strategy is better to choose (or keep following the one you have). It is also possible to understand what people expect from you and give them what they want. Another plus of this approach is reduced risks: you know what customers want, so no mistakes will be made. Therefore, you will not lose your time and money on an inappropriate strategy.
As a rule, the majority of companies use the official API Instagram
. Nevertheless, this is not the only option to get the users' data. For example, https://data365.co/instagram
makes it possible to get even more information.