The Facebook API is a tool that transfers visitor activity data from your server to the social network server. This is a replacement for the usual client-side data collection using the pixel js code. Those who want to know how to use Facebook API should also take into account that it provides the receipt of data from CRM in case of a lead transfer to a client, actual payment for the purchased goods, etc. In addition, the collected data allows us to optimize advertising campaigns effectively and increases brand awareness.
How to Use Facebook API Effectively?
Helps better to track the movement of leads through the sales funnel, makes analytics more transparent;
Data is transmitted without loss;
Improves the effectiveness of advertising;
If you want to learn more about how to use Facebook API effectively, check the list of benefits it can bring to your business:
Shows accurate statistics;
Helps track off-site activity, etc.