Guide to LinkedIn Analytics API: What It Is and How to Use It

‍

If you're a business owner, you know how important it is to have a presence on LinkedIn. But did you know about the LinkedIn company page analytics API?

This API lets businesses track their page views, unique visitors, and other engagement metrics. This valuable data can help businesses improve their LinkedIn presence and reach their target audience.

What Is LinkedIn Company Page Analytics API?

LinkedIn analytics API is a set of programming instructions that allow developers to access LinkedIn data. 

You can obtain  publicly available metrics such as post engagement and follower counts; analyze trends in public user interactions and content performance.

What Are the Advantages of LinkedIn API Analytics?

If you're looking for a way to get more out of your LinkedIn data, consider using LinkedIn API analytics. Here are some advantages of using LinkedIn API analytics:

• Identify which types of posts garner the most engagement and understand content trends within your network
• Analyze connections' activity to identify patterns and new networking opportunities. Try to connect with people who share similar interests and goals and are active in similar networks.
• Understand how people are finding your company's LinkedIn page. For example, are they clicking on the "Follow" button or sharing posts? Find out with LinkedIn company page analytics API.

Step-By-Step Guide on How to Set Up LinkedIn Analytics API

Here's how to set up LinkedIn API analytics:

• Go to the official LinkedIn page to see the documentation and pricing for LinkedIn analytics API. Or you can also read our article on Data365.co blog about this API.
• Then, go to https://developer.linkedin.com/api-analytics. Click "Create a new account."
• Fill out all required information (name, email address, and company name).
• Click "I agree." It will activate your account and generate an API key for tracking purposes.
• Add your application's name, description, and website URL. This step is optional but recommended because it provides more information about your company.
• Click "Save." You'll be taken to the main analytics page to view your activities. 
• Add connections so API can access their data by clicking "Connections" in the top-right corner, then "Add Connections."

How to Start Working With LinkedIn Company Page Analytics API?

When you have installed LinkedIn analytics API, it is time to learn how to use it to get the best results. Here’s the list of what you can do to increase interest in your business:

• Click "View Insights" to see how many people have viewed your content and how engaged they were. Then, keep getting new content up regularly, so people come back to check it out. 
• Check out your activity tab to see what posts got the most views and clicks. Try sharing different types of content, such as images, videos, and infographics.
• Check out the "Followers" tab to see how many people are following your company's page and what they're interested in. Then, try posting new content regularly to keep them coming back.

Conclusions

In conclusion, the LinkedIn Company Page Analytics API offers a powerful suite of tools for businesses seeking to enhance their presence on LinkedIn. By utilizing this API, companies can access a wealth of data, including engagement metrics, follower demographics, and content performance, enabling them to make informed decisions that drive business growth. Setting up and using the API is straightforward, with clear steps provided for developers. Businesses can not only track their growth but also tailor their content strategies based on real-time insights. With responsible use and adherence to data privacy laws, the LinkedIn Company Page Analytics API is an indispensable resource for any business aiming to maximize its LinkedIn strategy and establish a stronger connection with its audience.

There are many perfect tools for anyone looking to improve their LinkedIn search experience. They are fast, reliable, and easy to use. Want to enhance your project by extracting real-time social media insights? Contact us and let's discuss what we can do in your case.